Monthly Archives: August 2015

20 Aug

Selling vs. Serving? Growing McDonalds Australia

Mark Lollback SVP/CMO Australia & NZ provided the closing Keynote Session for this years CXO Leaders Summit. His session, “Selling vs. Serving? Growing McDonalds Australia” provided a case study on how, when you truly focus on the consumer and deliver relevant customer noticeable change, you can transform your brand and business.

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20 Aug

Will Content Replace Campaigns to Build Brands?

The Keynote Panel discussion on, “Will Content Replace Campaigns to Build Brands in the Future?” was provided by Matt McGrath, Chief Brand Officer, Network TEN Pty Ltd, Joel Goodsir, Head of Marketing, Inspirations Paint, Jane Calder, General Manager Marketing, Heritage Bank and Adrianne McDermott, General Manager Marketing, David Jones.

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20 Aug

Changing the Game for Good

David Scribner, Chief Executive, Virgin Mobile gave the Keynote Presentation, Changing the Game for Good at the CXO Leaders Summit.

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19 Aug

Creating a Customer Experience Culture

Naomi Simson, Founding Director of RedBalloon spoke on Creating a Customer Experience Culture; emphasised the importance of people in a data-driven world.

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19 Aug

The Power of Organisational Purpose

Matt Boss, Managing Director – Product Marketing, ANZ Bank provided the Opening Keynote Presentation at the CXO Leaders Summit on, “The Power of Organisational Purpose.”

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19 Aug

Delighting Your Customers at Every Interaction

The Keynote Panel Discussion, “Delighting Your Customers at Every Interaction” was provided by Brock Douglas, VP Analytics Consulting, IBM AP, Japan & China, Jodie Sangster, CEO, ADMA, Marshall Maher, Head of Marketing, Twitter Australia & New Zealand and Jarther Taylor, GM Marketing Transformation, Telstra.

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19 Aug

Wooing The Channel Surfing Customer

Karen Ganschow, Head of CRM & Digital, Westpac provided the Keynote Presentation on: Wooing The Channel Surfing Customer at the CXO Leaders Summit.

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19 Aug

CXO Leaders Raise Nearly 11k to Support Bear Cottage

Bear Cottage is the only children’s hospice in NSW, one of only two in Australia, and the only one in the world affiliated with a children’s hospital.

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19 Aug

Customer Retention & Customer Loyalty Programmes

The Keynote Panel Discussion, “Customer Retention & Loyalty” was provided by  Paul Bennett, Head of Marketing, MetLife, Tim Hernadi, Head of Brand Marketing, Suncorp, Jo Reilly, Head of Brand Marketing, Australian Super and Caroline Morgan, Head of Insights & innovation, Samsung.

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19 Aug

Building Brands on Instagram

Sophie Blachford, Brand Development Lead, Instagram provided the Speaker Session, “Brands on Instagram” at the CXO Leaders Summit.

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