Andrea Byrne is the General Manager of Marketing, Digital & Communications for Collingwood Football Club. She is a senior business leader with extensive experience encompassing marketing, strategy, digital, e-commerce, brand, CRM and loyalty. Moving from agencies to digital consultancies, and now a senior client side executive, her diverse background has afforded her the opportunity of viewing business challenges through a variety of different lenses. A passionate advocate of using digital channels to drive both superior customer experience and commercial returns.
Andrea joins Media Corp International’s CEO, Tyron McGurgan to talk about how fan experience has become one of the biggest game changes in both AFL and Collingwood Football Club. She shares how this is now being driven by data and more sophisticated technology which is seen to be so far removed from the traditional ways fans have been engaging in the past.