Posts Tagged: Customer Experience

16 Sep

Who owns the customer in the age of digital?

The Keynote Panel Discussion, “Who owns the customer in the age of digital?”  was moderated by David Redhill, CMO, Deloitte and featured panelists, Basker Rangachari, Global Head of Digital & Brand, Standard Chartered Bank, Joe Chapman, Head of CRM & Analytics, TAL Life, Pam Rebecca, General Manager – Digital, ANZ.

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20 Aug

Selling vs. Serving? Growing McDonalds Australia

Mark Lollback SVP/CMO Australia & NZ provided the closing Keynote Session for this years CXO Leaders Summit. His session, “Selling vs. Serving? Growing McDonalds Australia” provided a case study on how, when you truly focus on the consumer and deliver relevant customer noticeable change, you can transform your brand and business.

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20 Aug

Will Content Replace Campaigns to Build Brands?

The Keynote Panel discussion on, “Will Content Replace Campaigns to Build Brands in the Future?” was provided by Matt McGrath, Chief Brand Officer, Network TEN Pty Ltd, Joel Goodsir, Head of Marketing, Inspirations Paint, Jane Calder, General Manager Marketing, Heritage Bank and Adrianne McDermott, General Manager Marketing, David Jones.

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20 Aug

Changing the Game for Good

David Scribner, Chief Executive, Virgin Mobile gave the Keynote Presentation, Changing the Game for Good at the CXO Leaders Summit.

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19 Aug

Creating a Customer Experience Culture

Naomi Simson, Founding Director of RedBalloon spoke on Creating a Customer Experience Culture; emphasised the importance of people in a data-driven world.

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